Brief // Create a brand marketing identity to reflect the tech-driven, entrepreneurial world of modern business and allow CIMA (The Chartered Institute of Management Accountants) to engage their customers in a more confident way.

Insight // CIMA provides a new business “operating system” for individuals and businesses to create added value.

Visual Solution // CIMA. Powering Up Businesses for Success.

A set of ‘Brand Heroes’ were photographed to personify CIMA’s customer groups. CIMA’s existing pink panel graphic was evolved into a dynamic template design system to be used throughout the company’s international brand marketing. An electronic toolkit was provided giving CIMA’s marketing teams across the globe the ability to create their own Brand Hero compositions. I worked on all graphical elements, retouching, effects, compositions and overall brand style.